Top 7 Social Media Tips for Agents

The typical real estate agent has a lot to think about - open houses, maintaining the happiness of  both buyer and seller, and the seemingly never-ending process of keeping a property in escrow. Due to a heavy workload, it is common for agents to put aside their social media marketing. Although the thought of an extra task may seem daunting, the year of digital marketing is upon us and is quickly becoming more important, especially in the real estate industry. Inman.com, a top site for...
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Hyperlapsed Videos: Show Your Listings with Style

In 2014, Instagram introduced its new Hyperlapse video feature. With this feature, users can create quick, time-lapsed videos that speed up what they record. Instagram Promo Video (Source) Not long after its introduction, real estate agents began taking notice. Because of its simplicity, it quickly became a great tool for agents to showcase their listings in as little as 15 seconds. iPhone Real Estate Listing Video (Source) Hyperlapsed videos are not only great for showcasing...
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Groupon: Offering Neighborhood Deals Since 2008

Fresh out of college, and having received a few opportunities in my hometown of Sacramento (ultimately as a Marketing Assistant for RE/MAX Gold), I found myself in a couple interesting situations: Where should I live? and What is there to do here? Yes, there is irony in the fact that I was born and raised in Sacramento but yet stuck in these situations, however it's amazing how when you are gone for so long you have to reacquaint yourself to your new (yet old) surroundings. Not long afte...
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Groupon: Offering Neighborhood Deals Since 2008

Fresh out of college, and having received a few opportunities in my hometown of Sacramento (ultimately as a Marketing Assistant for RE/MAX Gold), I found myself in a couple interesting situations: Where should I live? and What is there to do here? Yes, there is irony in the fact that I was born and raised in Sacramento but yet stuck in these situations, however it's amazing how when you are gone for so long you have to reacquaint yourself to your new (yet old) surroundings. Not long afte...
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Best Practices for Capturing Your Listings

Last week, we discussed the importance of agents hiring a realty photographer instead of attempting their own photography. Doing so will save time, produce higher quality photos, and increase the probability that the listing will sell - therefore bringing in a higher commission check. Although the benefits of professional photography greatly outweigh the costs, there are some scenarios in which an agent might want to attempt the photography themselves.  Like stated last week, non-profession...
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Adding the Cloud CMA Home Value Page To Your RE/MAX Gold Website

If you are a RE/MAX Gold Agent, you most likely use Cloud CMA as a Comparative Market Analysis Tool. However, did you know that with Cloud CMA you can also generate home value leads? For sellers, knowing their home value can be a useful tool and if this tool is conveniently on your website, it can also help you gain leads. Don McDonald, Marketing Director and Real Estate Agent at RE/MAX Gold provides step-by-step instructions on how to add this home value feature to your RE/MAX website. ...
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Flip Phone… and your FICO Score

The last time I was home visiting my dad, his cell phone rang and he pulled out his Nokia Flip Phone and started chatting! I spent the rest of the weekend giggling and teasing him about his old technology! It did surprise me because my dad was a very successful businessman who used technology as a tool to enhance his business processes. He defended his Flip Phone not just because of economy, but that it provided all the services that he expected and needed from his phone…and he felt comfortable ...
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NAR Announces Launch Date for .REALTOR top-level domain

NAR is pleased to announce that on October 23, 2014, all members of the NATIONAL ASSOCIATION OF REALTORS® and the Canadian Real Estate Association (CREA) can begin to claim a .REALTOR domain. Read the press release. The first 500,000 NAR members and 10,000 CREA members who register will receive a FREE .REALTOR domain for one year on a first-come, first-serve basis. Additional .REALTOR domains start at $39.95, with multi-year and multi-domain discounts available. U.S. members who claim ...
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