“Remax.com, with its new look, is a key element in the company’s overall technology strategy,” said Tim Drouillard, RE/MAX Senior Vice President, Information Technology. “We view these many additions as just a starting point for future enhancements already on the drawing board. Remax.com will continually evolve based on the habits of consumers searching for homes or real estate agents.”
The new remax.com features a streamlined look designed to easily guide consumers through the process that is the primary reason for their visit – home searches. Edge to edge content, large gallery images and map-based search functions all provide users with a more personalized experience. Visitors can also search using a completely customizable My RE/MAX account, which allows them to save favorite properties, share homes on social media, connect with a local agent, request a showing and even find properties based on commute time or other subjective criteria.
“Our goal is to arm consumers with the most accurate and timely data, and to connect them with RE/MAX agents who are at the ready,” Drouillard added.
Listing videos have also been introduced with the new website rollout. Remax.com visitors are now able to explore over 100,000 listings through custom videos powered by VScreen.
Remax.com also serves as a gateway to other helpful company websites. Whether visitors are searching for high-end luxury properties, commercial investments or a new home in one of 80 countries and territories around the globe – The RE/MAX Collection, RE/MAX Commercial and RE/MAX global listings are all conveniently accessed from the new remax.com.
In 2015, based on Experian Marketing Services Hitwise data, remax.com had the most visits among all real estate franchise websites, with nearly 20 million more than its closest competitor.
Based on those numerous online visits, the new remax.com connects consumers with RE/MAX agents and adds to the more than 15 million referral free leads generated since 2006.
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