Whaaat? That’s right… with every new listing, you will receive an email that includes links to marketing content that’s been pre-populated with your listing details and photos from MLS! Incredible, right?!
First off, if you have active listings, you’ll receive an email from RE/MAX Gold Marketing (for each listing) with some spectacular news and automated materials. Open it and check it out!
Completely free through the first of the year; $19.99/mo. thereafter.
Everything you need to quickly and easily market your listing: Single Property Website, Facebook Ad w/boost option, Print Flyer, Jumbo Postcard, Just Listed Brochure, Just Listed ePostcard, Virtual Tour, and YouTube Video. Use your new materials as is, or make edits/change out photos by linking to the Design Center in MaxCenter. Have a price improvement, new information? No problem. Revise your listing in MLS and your automated materials will be updated and resent to your inbox.
Please check GoldConnect for some Q&As.
HOW MARKETING AUTOMATION CAN MAKE THE BEST FIRST IMPRESSIONS
It’s estimated that just 7% of all communication involves words and that more than half of all communication is visual. While these statistics refer to interpersonal communications, it illustrates how pivotal what we see impacts what we do, how we feel, and the way we react.
Research tells us that the human brain deciphers images simultaneously, while we decode language in a linear, sequential order. It also takes more time to process language, while visual images can evoke an instant reaction. Humans are simply genetically wired to respond to visual stimulation. Even in terms of how people measure credibility, we believe more what we see than what we read. This is why broker owners need to be concerned and deeply involved with the marketing materials their agents are creating to send to clients and prospects. It impacts not only a brokerage’s sales it also impacts its reputation.
Your automated materials will you help tell a better story
Visual elements of any communication are incredibly important and powerful because they connect with people both cognitively and emotionally. Graphics increase our comprehension and retention as we remember more of what we see than what we simply hear. Visual elements also enhance our emotions and influence our attitudes. Images stimulate our brain and even influence the decisions we make.
Apply these principals to real estate marketing and it becomes easier to understand why the visual elements of all your promotions and advertising matter. Marketing materials can tell a story to help clients visualize the lifestyle and experiences they are buying. It is important to paint a picture, through marketing, that shows the perspective client their happy future. Effective visual elements in marketing help close deals.
Originally posted by Bill Yaman for RE/MAX.