RE/MAX Launches Mobile Friendly Online Tools

Agents Receive Free Websites and Lead Management System

December 02, 2015

DENVER – RE/MAX, a global franchisor of real estate brokerage services (NYSE: RMAX), has released new online tools to Affiliates that will provide an enhanced customer experience.  All U.S. agents and brokers will have access to a version of new responsive single page websites and a mobile-friendly lead management system is available in the company owned regions, all at no cost.

“These new tools reflect significant changes in online consumer behavior. Mobile usage of remax.com has more than doubled in just two years and it’s important for RE/MAX agents to be accessible to their clients,” said Tim Drouillard, Senior Vice President, Information Technology at RE/MAX, LLC.“Responsive websites and a customer relationship management system (CRM) that are both mobile friendly makes it easier for RE/MAX agents and their clients to get access to the information they need quickly.”

Single page websites created by Homes.com will provide agents and offices a fresh contemporary design with intuitive functionality. Sites will be pre-populated with agent information, but feature SPAW_image1_featuredthe ability to modify design elements and add personal information, including agent promotional videos, and reviews. Social broadcasting and social prospecting combined with social media platforms provide agents new tools to stay in touch with clients and ultimately build their businesses.

“Adapting to consumer interests, RE/MAX agents will be better equipped to provide a higher level of customer service in a very competitive real estate environment,” Drouillard added.

RE/MAX LeadStreet, the online lead management and CRM system, has also been upgraded to a mobile responsive design. Agents will now be able to interact with their listings, contacts, and leads through their mobile devices and gain the added benefit of consolidating their internet leads into a single online system.

LeadStreet will continue to provide agents with leads from remax.com and their single page websites with no referral fees. LeadStreet has supplied RE/MAX agents with over 15 million referral free leads since it was first launched in 2006.

Today’s introduction of responsive websites and innovative LeadStreet enhancements are Phase One of a larger technology initiative being developed by RE/MAX, LLC. In Q1 2016, Phase Two will launch with a newly designed remax.com with improved mobile functionality. Remax.com was the most visited real estate franchise website in the first half of 2015, according to Experian Hitwise Marketing Services data.

Original press release here